SARADAS
From conceptualizing to executing the brand design for a consumer goods brand that sells pickles, masalas, and other condiments aimed at middle-class urban Indian households. The brand positions itself as premium, authentic and traditional. Its visual identity as created by us features traditional Indian motifs and colors and is communicated through the logo and packaging. Saradas uses digital marketing campaigns, food expos, influencer marketing, and social media to promote its brand, resulting in increased sales and brand awareness.
Task
Help Sarada to establish a strong and recognizable identity in an overcrowded market to help increase brand awareness and drive sales.
We faced several challenges when helping Saradas establish a strong identity in a crowded market. These include
- Competing with established brands,
- Understanding the target audience,
- Building a brand identity,
- Developing a marketing strategy, and
- Measuring success.
We needed to develop a strategy that allows Saradas to stand out from the competition, resonate with the target audience, and communicate the brand’s unique positioning while effectively tracking success to ensure its marketing efforts are effective.
| Primary #DDB185 | ||
is a neutral color that represents tradition, authenticity, and simplicity. It conveys a sense of elegance and sophistication. The use of beige in Saradas’ color palette suggests the brand values quality and heritage, and aims to create a refined and timeless brand image.
Sorrell Brown
| Secondary #FEE06C | ||
is a warm and vibrant color that represents energy, optimism, and friendliness. It conveys a sense of playfulness and creativity. The use of yellow in Saradas’ color palette suggests that the brand aims to create a friendly and approachable brand image that appeals to a wide range of customers.
Pale Gold
| Grey #474748 | ||
is a cool and versatile color that represents stability, balance, and professionalism. It can also convey a sense of modernity and sophistication. The use of grey in Saradas’ color palette may suggest that the brand values reliability and professionalism, and aims to create a contemporary and minimalist brand image.
Charcoal Grey
Typefase
Samarkan Normal
Usage
Headlines
The philosophy behind selecting the Samarkan Normal font for the Sarada logo is to create a unique and memorable visual identity that aligns with the brand’s personality and values, stands out in a crowded marketplace, and is well-suited to the brand’s Indian heritage by matching the Indian written script.
Typefase
Montserrat
Usage
Package Content
