Case Study

SARADAS

From conceptualizing to executing the brand design for a consumer goods brand that sells pickles, masalas, and other condiments aimed at middle-class urban Indian households. The brand positions itself as premium, authentic and traditional. Its visual identity as created by us features traditional Indian motifs and colors and is communicated through the logo and packaging. Saradas uses digital marketing campaigns, food expos, influencer marketing, and social media to promote its brand, resulting in increased sales and brand awareness.

Task

Help Sarada to establish a strong and recognizable identity in an overcrowded market to help increase brand awareness and drive sales.

  • Strategy

    To establish a strong brand identity, conduct market research, develop a differentiated strategy, create a visual identity, leverage influencer marketing, utilize customer feedback, and continuously refine the strategy.

  • Design

    Develop a unique brand identity system, including logo, color palette, typography, and packaging, that resonates with the target audience and stands out among competitors.

  • Production

    Develop brand website and launch advertising campaign

  • Platforms

    Desktop, Android

⬤ 01. Challenges

Challenges we faced while helping Saradas to establish in an overcrowded market: target audience, brand identity, and competition.

We faced several challenges when helping Saradas establish a strong identity in a crowded market. These include 

  • Competing with established brands, 
  • Understanding the target audience, 
  • Building a brand identity, 
  • Developing a marketing strategy, and 
  • Measuring success. 

We needed to develop a strategy that allows Saradas to stand out from the competition, resonate with the target audience, and communicate the brand’s unique positioning while effectively tracking success to ensure its marketing efforts are effective.

Color palette

Primary
#DDB185 		  
   

is a neutral color that represents tradition, authenticity, and simplicity. It conveys a sense of elegance and sophistication. The use of beige in Saradas’ color palette suggests the brand values quality and heritage, and aims to create a refined and timeless brand image.

Sorrell Brown

Secondary
#FEE06C 		 

 

   

is a warm and vibrant color that represents energy, optimism, and friendliness. It conveys a sense of playfulness and creativity. The use of yellow in Saradas’ color palette suggests that the brand aims to create a friendly and approachable brand image that appeals to a wide range of customers.

Pale Gold

Grey
#474748 		 

 

   

is a cool and versatile color that represents stability, balance, and professionalism. It can also convey a sense of modernity and sophistication. The use of grey in Saradas’ color palette may suggest that the brand values reliability and professionalism, and aims to create a contemporary and minimalist brand image.

Charcoal Grey

Typography

Typefase
Samarkan Normal 

Usage
Headlines

Aà

The philosophy behind selecting the Samarkan Normal font for the Sarada logo is to create a unique and memorable visual identity that aligns with the brand’s personality and values, stands out in a crowded marketplace, and is well-suited to the brand’s Indian heritage by matching the Indian written script.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Montserrat

Usage
Package Content

The Montserrat font's modern and clean style is meant to convey the brand's contemporary approach, while its legibility ensures that the package content is easy to read and understand, reflecting Sarada's commitment to quality, authenticity, and convenience.

Testimonials

Best Practices

“I needed to efficiently establish a strong brand identity, positioning, and personality for our farm to kitchen concept and products. Sunnyday hit the ball out of the park with some highly creative out-of-the-box work, delivered quickly and cost-effectively. I'd highly recommend them to others looking to cut through the clutter and disrupt categories. A talented and nimble agency, I can confidently recommend them to clients in need of an effective advertising and marketing partner.”

MS. SHARADA SADULA

Founder - Saradas

Best Practices

“I have worked with a lot of agencies in the past, but I’ve rarely had the feeling that I got with Sunnyday, we were aligned and working together as true partners. They checked off both boxes of our internal objectives. The team's infectious passion for the brand is second to none. Proud to have Sunnyday as our partner.”

MR. SHAILESH DHAR

Founder – Yamigo

Best Practices

"The Sunnyday team helped me with content for my digital channels. I am a Canadian realtor and the team was able to develop creative appealing material that resonated in my specific market. Communications were easy as they were available at virtually any hour that I needed to speak with them. They listened to my problems and as a result we were able to hit the mark quickly and accurately with the material that was posted."

MR. PETER VANSICKLE

Founder - Peter Vansickle

Best Practices

"Working with Sunnyday Consulting has been an absolute game-changer for Mirchi. Their unmatched marketing expertise and creative finesse have consistently brought our visions to life, surpassing expectations every time. Their exceptional talent in deciphering our needs, coupled with unparalleled client service, has made every project a resounding success. Beyond their impressive skill set, their consistent dedication has even led to prestigious award wins from esteemed marketing associations. Sunnyday Consulting isn't just a partner; they're an invaluable asset in our journey, and we look forward to more triumphs together. Keep up the good work!"

KARAN SHETTY

Project Head - MIRCHI

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