CIPLA Volunteering Campaign
To provide strategic creative services as CIPLA launched their internal website and promote volunteering among employees.
Cipla is a leading Indian multinational pharmaceutical company that specializes in the development and production of medicines. It is committed to making healthcare more affordable and accessible to people across the world.
Cipla has an internal volunteering system “CIPLA FOR CHANGE”, which encourages and empowers its employees to participate in community service initiatives. This system allows Cipla to give back to the communities in which it operates while fostering a culture of social responsibility and empathy among its employees.
They were launching a new CIPLA for CHANGE Website – conceptualised, designed and coded with the objective to scale up and make volunteering a way of life at Cipla.
Sunnyday Consulting was assigned to design a campaign that will drive and increase volunteer traffic to the Cipla for Change website and increase footfalls across all Employee Volunteering events.
Design an ‘Out of the Box’ campaign to make volunteering a desirable and necessary activity for all Cipla employees through an interactive and engaging approach.
⬤ 01. Challenges
Rising to the Challenge: Crafting a Compelling Volunteering Campaign for Cipla.
- Creating a unique and relevant campaign concept
- Appealing to diverse employees with different backgrounds and motivations
- Aligning with Cipla’s business objectives and brand image
- Developing effective communication strategies
- Measuring success while staying within budget and timeline constraints.
We needed to develop a strategy that addresses the challenges of making volunteering a desirable and necessary activity for all Cipla employees, while aligning with their values and business objectives, and ensuring effective communication and measurement of success.
⬤ 02. APPROACH
Transforming volunteering into a rewarding and impactful experience for all Cipla employees.
- Conduct research to understand employee motivations and interests
- Utilize creative and interactive communication methods to engage and inspire employees
- Collaborate with stakeholders to align the campaign with Cipla’s values and business objectives
- Track and measure the impact of the campaign on employee participation and community impact.
We firmly believe that believes that by developing an engaging campaign concept and leveraging creative communication methods, we can successfully make volunteering desirable for Cipla employees, while measuring impact and refining their approach for sustainability.
Our creation process for the campaign would involve ideation, creative design, testing, implementation, and measurement. The creatives would be developed to effectively convey the campaign’s messaging and engage the target audience, while being visually appealing and innovative. Their impact would be measured and analyzed to inform future campaigns.
⬤ 03. Mobile Experience
Putting our focus on
changing the way people
think of mobile experience.
Our philosophy involves engaging and innovative campaign concepts, creative communication methods, stakeholder collaboration, and continuous refinement are the keys to successful and sustainable marketing campaigns.
By leveraging our expertise in market research, brand strategy, and creative design, we help brands achieve their objectives in a timely fashion.
“I needed to efficiently establish a strong brand identity, positioning, and personality for our farm to kitchen concept and products. Sunnyday hit the ball out of the park with some highly creative out-of-the-box work, delivered quickly and cost-effectively. I'd highly recommend them to others looking to cut through the clutter and disrupt categories. A talented and nimble agency, I can confidently recommend them to clients in need of an effective advertising and marketing partner.”
“I have worked with a lot of agencies in the past, but I’ve rarely had the feeling that I got with Sunnyday, we were aligned and working together as true partners. They checked off both boxes of our internal objectives. The team's infectious passion for the brand is second to none. Proud to have Sunnyday as our partner.”
"The Sunnyday team helped me with content for my digital channels. I am a Canadian realtor and the team was able to develop creative appealing material that resonated in my specific market. Communications were easy as they were available at virtually any hour that I needed to speak with them. They listened to my problems and as a result we were able to hit the mark quickly and accurately with the material that was posted."
"Working with Sunnyday Consulting has been an absolute game-changer for Mirchi. Their unmatched marketing expertise and creative finesse have consistently brought our visions to life, surpassing expectations every time. Their exceptional talent in deciphering our needs, coupled with unparalleled client service, has made every project a resounding success. Beyond their impressive skill set, their consistent dedication has even led to prestigious award wins from esteemed marketing associations. Sunnyday Consulting isn't just a partner; they're an invaluable asset in our journey, and we look forward to more triumphs together. Keep up the good work!"