Case Study June 3, 2020

CIPLA Volunteering Campaign

To provide strategic creative services as CIPLA launched their internal website and promote volunteering among employees.

Cipla is a leading Indian multinational pharmaceutical company that specializes in the development and production of medicines. It is committed to making healthcare more affordable and accessible to people across the world.

Cipla has an internal volunteering system “CIPLA FOR CHANGE”, which encourages and empowers its employees to participate in community service initiatives. This system allows Cipla to give back to the communities in which it operates while fostering a culture of social responsibility and empathy among its employees.

They were launching a new CIPLA for CHANGE Website – conceptualised, designed and coded with the objective to scale up and make volunteering a way of life at Cipla.

Sunnyday Consulting was assigned to design a campaign that will drive and increase volunteer traffic to the Cipla for Change website and increase footfalls across all Employee Volunteering events.


Design an ‘Out of the Box’ campaign to make volunteering a desirable and necessary activity for all Cipla employees through an interactive and engaging approach.

  • Strategy

    Create idea thoughts and routes based on the concept - “Gratitude helps people feel more positive emotions, relish good experiences, improve their health, deal with adversity, and build strong relationships”

  • Design

    Incorporating human-centric elements in conjunction with the current brand colors and fonts to highlight the humane side of volunteering.

  • Production

    Apply approved creatives to <br>Standees <br>Posters <br>Flyers <br>Emails

  • Platforms

    On site and Digital

⬤ 01. Challenges

Rising to the Challenge: Crafting a Compelling Volunteering Campaign for Cipla.

  • Creating a unique and relevant campaign concept
  • Appealing to diverse employees with different backgrounds and motivations
  • Aligning with Cipla’s business objectives and brand image
  • Developing effective communication strategies
  • Measuring success while staying within budget and timeline constraints.

We needed to develop a strategy that addresses the challenges of making volunteering a desirable and necessary activity for all Cipla employees, while aligning with their values and business objectives, and ensuring effective communication and measurement of success.


Transforming volunteering into a rewarding and impactful experience for all Cipla employees.

  • Conduct research to understand employee motivations and interests
  • Utilize creative and interactive communication methods to engage and inspire employees


  • Collaborate with stakeholders to align the campaign with Cipla’s values and business objectives
  • Track and measure the impact of the campaign on employee participation and community impact.

We firmly believe that believes that by developing an engaging campaign concept and leveraging creative communication methods, we can successfully make volunteering desirable for Cipla employees, while measuring impact and refining their approach for sustainability.

Our creation process for the campaign would involve ideation, creative design, testing, implementation, and measurement. The creatives would be developed to effectively convey the campaign’s messaging and engage the target audience, while being visually appealing and innovative. Their impact would be measured and analyzed to inform future campaigns.

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Our philosophy involves engaging and innovative campaign concepts, creative communication methods, stakeholder collaboration, and continuous refinement are the keys to successful and sustainable marketing campaigns.

By leveraging our expertise in market research, brand strategy, and creative design, we help brands achieve their objectives in a timely fashion.


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