Transform Your SEO Game: The Complete Guide to Free and Paid Keyword Research Tools 


Do you want to target winning keywords but lack the funds for paid tools?

Here are a few free keyword tools to assist you in your SEO campaign with no money going out of your pockets:

  1. Google Trends
  2. Answer the Public
  3. Keyword Surfer
  4. Keyworddit
  5. Questiondb
  6. Google Keyword Planner

1. Google Trends 

Current and historical search trends can be explored and examined with this free data exploration tool. You can search across several topics and languages using this tool. It compares the search for additional queries using graphs, making it one of the best free tools for keyword research.

2. Answer the Public

With the help of the keyword generator Answer the Public, you can generate a report that includes data demonstrating the effectiveness of the campaign. Various  regional keyword importancesupported by this application. They present the keywords in a really good visual approach, even though you can also examine the keywords as a list or download an a.csv file with the findings.

3. Keyword Surfer

This Chrome extension shows information from the most popular pages, keyword suggestions, monthly search counts, and content recommendations. A keyword can be used to quickly generate an article outline. Via Keyword Surfer, you can quickly obtain search data and carry out keyword research in Google Search.

4. Keyworddit

A fresh approach to customizing your keyword research to engage with your target audience is offered via the free keyword research tool, Keyworddit, on Reddit. By identifying keywords based on frequently asked Reddit questions, it helps you. If you have no experience with a certain niche, this tool is an excellent place to start.

5. Questiondb

Instead of keywords, this tool shows questions that users have posted on websites and forums. This tool is helpful for content production. Because to its vast database of searches, you can have a more thorough insight of what your audience is actually interested in. These are from a collection of 48M Reddit questions.

6. Google Keyword Planner

By producing keyword ideas and bid estimations, this free tool within Google AdWords will help you plan your marketing strategy. It may be used to construct Google AdWords search campaigns, find SEO keywords, and come up with concepts for fresh content.

Here are a few Paid keyword tools to assist you in starting your SEO campaign:

  1. Semrush
  2. KWFinder
  3. Ahrefs Keyword Explorer 
  4. Moz Keyword Explorer  
  5. Long Tail Pro  
  6. Ubersuggest
  1. Semrush

Among its capabilities for social media marketing, competitor research, content marketing, and PPC is Semrush, a keyword research tool. It quickens the expansion and appeal of your online audience. This SEO tool carries out your keyword research, gathers data on the strategies your rivals use, assesses the SEO of your blog, looks for backlinking opportunities, and does much more.

  1. KWFinder

This tool makes it simple to find keywords with minimal SEO complexity and provides a variety of useful features. A great choice for new bloggers, KWFinder has a user-friendly interface, lots of useful tools, and a beautiful style. It offers a range of keyword research options for improbable keyword opportunities.

  1. Ahrefs Keyword Explorer

Ahrefs is currently the top keyword research tool for content producers. You might receive tens of thousands of fantastic keyword recommendations, evaluate how challenging it would be to rank for each one, and determine how much traffic each one may bring in. The largest third-party search query database in the world powers Ahrefs Keywords Explorer. Using clickstream data, this application generates distinctive click metrics and gives customers a complete keyword report.

  1. Moz Keyword Explorer

Pre-made, approachable keyword recommendations are available through the Moz Keyword Explorer. The Organic CTR score and Priority score are two distinct data points offered by Moz’s SEO tool in addition to the capabilities you’d expect from the best keyword research tools.

  1. Long Tail Pro

This tool gives you a summary of data on your keyword, comparing you to your rivals on Google’s first page. This keyword generator develops long-tail keywords for specialized websites and even has a cult following among authors of micro-specialized websites.

  1. Ubersuggest

Ubersuggest gives a wealth of information with its free edition. When you enter a keyword, it displays the search volume, SEO difficulty, paid difficulty, and CPC. The Ubersuggest plugin will provide you with helpful details on a particular keyword search on YouTube, Amazon, and other websites in addition to Google.

Free VS Paid Keyword Research Tools

Free and paid keyword research tools share a lot of similarities. By entering a seed phrase or conducting a reverse website search, each of the top keyword search tools on the abovelist enables you to discover fresh keyword suggestions.

The amount of data and breadth of the research features offered by the two types of tools vary.

Numerous free programmes have a maximum amount of keywords that can be seen or omit to display important indicators like search traffic or keyword ranking difficulty.

You may get this data as well as more by using paid keyword research tools. They can demonstrate trends, competition, and search intent. Also, they might feature strong filters that enable you to refine the terms you discover during your study.

You can get by with a more basic free search tool if your website is smaller and more recent. But, if you want to create a thorough SEO plan and increase relevant traffic to your website, investing in a premium keyword research tool is worthwhile.

Why is keyword research important?

The ideal keywords to target can be found with the use of keyword research, which also offers useful information about the Google searches that your target market is actually making. You may use the knowledge you gain about these actual search phrases to inform both your smaller-scale marketing plan and your content strategy.

When conducting internet research, people utilise keywords to discover answers. So, you stand to get more traffic if your content is successful in appearing in front of our audience while they conduct searches. As a result, you ought to concentrate on such searches.

Also, according to the inbound technique, we should design content around what people want to learn rather than what we want to tell them. Or to put it another way, our audience comes to us.

Final thoughts 

A  great SEO plan must include effective keyword research. With the correct tools, you can find relevant and effective keywords that can raise the exposure of your website, increase traffic, and eventually boost sales. Fortunately, there are lots of free tools for keyword research.

These tools can give you insightful information about the search habits of your target market, enabling you to develop a more successful SEO approach. You may optimize your website and increase traffic without spending a fortune by using these tools.

So be sure to try out some of these free keyword research tools if you’re wanting to improve or refine your SEO strategy.

Interested in creating and applying a comprehensive SEO strategy? Partner with us at Sunnyday Consulting. Feel free to contact us at support@sunnydayconsulting.com or call us at (+91) 79777 31552.

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