Whether you run a startup or an established company, building a strong and identifiable brand is crucial for standing out in your field. When done well, branding can leave a lasting impression, keep your company top-of-mind, and draw in new clients. But if it is done incorrectly, it could damage your company and harm your overall image.
The trends in branding for 2023 offer a reflection of public response to current events. The upheaval of the last few years has created a growing dissatisfaction among consumers regarding the authenticity, transparency and honesty from the brands they interact with. Consumers are clamoring for recognisable actions from brands instead of just ineffective declarations. At Sunnyday Consulting, we think a static brand is a dead brand. Brands should evolve to take into account shifting consumer wants, market trends, and company expansion. To ensure consumer loyalty, it is important to keep an eye on emerging trends in branding. By doing so, you maintain the freshness and engagement quotient of your brand and visual design.
Branding trends 2023
The emerging trends in branding show that brands are attempting to cater to the needs of the consumers and provide meaningful experiences, from seeking solace, joy, and escapism in bygone ages to connecting via values, laughter, and interpersonal relationships. While numerous factors could affect trends in branding, one thing is certain: the future will be about demonstrating how any brand upholds its core principles.
Here are the top seven trends in branding, according to branding experts and our in-house team, if you want to refresh your existing brand or are in the process of creating a new one.
#Trend 1 – Nostalgia
The goal of building a nostalgic brand is to transport consumers to a previous era of history. It might have occurred as recently as the 2000s or as long ago as the glitz of the 1920s. Making a vision focused on a different era can be a way for people to escape from the chaotic and overwhelming social, economic, and political landscapes of the present day. It provides a way to discover new places, relive happy times, or view a previous era through rose-tinted glasses. Think of the total antithesis of the minimalist trend: psychedelic patterns, layered 3D lettering, or vintage color palettes.
Strange Brew Packaging comes inspired by Psychedelic 70’s Rock
#Trend 2 – Bright Colors
Color will always be one of the ways marketers can make scroll-stopping graphics because the majority of consumers are riveted to their smartphones. In branding and graphic design, more powerful color combinations will be used to increase visibility, particularly in digital advertising. Designers will utilize contrasting and clashing tones to make a statement, and brands will work to match certain colors to their visual identities in order to increase brand identification.
Wonderstore by Sciencewerk ®
#Trend 3 – Anti-design
The anti-design branding craze channels an anything-goes look and transports us back to the design cliches of the 1990s. In the 1990s, artists rekindled the anti-design movement by playing with brutalism and maximalism’s first forms. Designers are taking risks and defying convention as they include cutting-edge formats into their work as more and more brands want to create something unique. Wave goodbye to white space and say hello to strong and cluttered compositions. Think low-res images, blended font families, misplaced pixels, and overlay visuals that try to damage the viewing experience.
#Trend 4 – The new ‘eco-‘
While the trend of eco-branding is still expanding, it is heading in a minimalist, futuristic path that favors monochromatic color schemes. It is planned to be more futuristic, simple, and aspirational. To transmit the content, tone, and personality effectively, use no more than one or two colors and large, legible typefaces. The purpose is to demonstrate how one may achieve more even with the simplest necessities.
Minimalist branding by The Ordinary
#Trend 5 – Icons vs letters
Swapping a character for an icon or image may be a fun way to add some personality and style to branding when a logo and business name are merely text. The whole tone, style, appearance, and product are all captured. This whimsical branding approach adds a special reference to the business and makes your brand stand out. The quicker a business can capture interest and understanding in a world where consumer attention spans are shorter, the better.
Via 99designs
#Trend 6 – Humanizing brands
For organizations to connect with customers online, authenticity is crucial. To establish credibility, many companies use handcrafted, low-tech designs and sincere, thought-provoking content. More businesses will choose to build their brand identities in 2022 around more handcrafted, human characteristics. A humanized brand frequently connotes a welcoming, unassuming business whose goods are made by real people who are passionate about what they do. Consider handwriting, cute illustrations, antique original images, and handcrafted charm. These elements help to build a bond between a business and its customers by displaying the former’s approachable nature and relatable, humble beginnings.
via V S Mani
#Trend 7 – Mission first branding
The majority of corporations are now aware that simply stating their support for social causes is insufficient. They must demonstrate it by having an effect. There is no longer a necessity for such overt displays. It echoes the sentiment from the previous year, when eco-friendly firms started to shed their “green” aesthetic while still being true to their principles. This is anticipated to continue in 2023 and transform into mission-first branding. Businesses will accept the mission as a component of their brand. People no longer desire to see businesses support social causes after they gain popularity. They desire that the brand lives up to these values.
The goal of Liquid Death is to increase water consumption and reduce plastic pollution. They prioritized their purpose instead of posting a big “we’re eco” sign. via Liquid Death
Refresh your brand with Sunnyday Consulting
The emerging trends in branding for 2023 are crucial to monitor since they reveal what consumers want and how firms may satisfy their needs. The most important lesson to gain from this year is that consumers are looking for brands that are relatable and real in how they interact with their customers. When something is done correctly, businesses may provide a remarkable unforgettable experience that is bursting with happiness, connection, and laughter.
If you’re ready to give your branding a new look, Sunnyday Consulting’s dedicated branding and strategy services provides you with everything you need to streamline your strategy and create flawless branding.Contact us at support@sunnydayconsulting.com or check our website at www.sunnydayconsulting.com!
