Bob SunRun
To create a new brand identity for BOB Sunrun 2.0 that would appeal to a broader audience and attract more sponsors.
Task
The objective of this project was to create a new brand identity for BOB Sunrun 2.0 that would appeal to a broader audience and attract more sponsors. The brand identity should convey the event's key messages, which include community, fitness, and fun. In addition to the brand identity, the organizing committee also wanted to create a range of creative services, including digital and on-ground event materials, to promote the event and engage participants.
Case Study – Bob SunRun Brand Identity, Creatives (Digital + On ground)
For the brand identity, we created a new logo that featured a stylized illustration of the rising sun mnemonic of Bank of Baroda, fused with the energy of a runner to illustrate the feeling of ultimate runner’s high. The illustration was designed to be both bold and playful, reflecting the event’s fun and inclusive nature. The logo was paired with a bright and vibrant colour palette, and a bold, modern typeface.
For the creative services, we developed a range of materials to promote the event, including digital banners, influencer creatives, third party ticket website branding, event posters, flyers, and banners.
For on-ground event, we created a range of materials to engage participants, including event t-shirts, medals, and goodie bags. We also designed a start/finish line arch, stage design, photo op backdrop and all other branding elements required on the D-Day.
The first step in creating the brand identity for Bob Sunrun 2.0 was to develop a logo that would be both distinctive and representative of the event’s mission. The logo was designed to feature a stylized sun,
with the letters “BOB” incorporated into the design to represent the event’s name. The colors used in the logo were bright and vibrant, with a focus on yellow and orange to represent the sun and energy of the event.
| Primary #F37C20 | ||
| R 0 G 122 B 255 |
Mustard
| Secondary #FF5F1F | ||
| R 0 G 122 B 255 |
Orange
| Secondary #FFFFFF | ||
| R 0 G 122 B 255 |
White
| Tertiary #00000 | ||
| R 0 G 122 B 255 |
Moonlight Black
The colors used in the logo were bright and vibrant, with a focus on yellow and orange to represent the sun and energy of the event.
We paired the logo with a bright and vibrant colour palette, and a bold, modern typeface.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typefase
Poppins
Usage
Tagline
We wanted a bold, and modern typeface that would appeal to both young and old audiences.
Typefase
Storm Bold
Usage
Logo
Typefase
Storm ExtraBold
Usage
Logo
We used the Storm ExtraBold font to make sure that our logo stood out from the rest .
