Facebook isn’t just for maintaining social connections. If leveraged correctly, this immensely popular social media platform is also an important marketing tool. This allows businesses to reach their target demographics and gain valuable insights into customer behavior, preferences, and thoughts to tailor the value proposition using Facebook Analytics.
So, those results depend on getting the kind of data you can turn into actionable actions that drive the business forward.
Let’s take a look.
What is Facebook Analytics? The basics…
The Facebook platform offers a variety of data for your business page, which can assist you with finding valuable examples applicable to experiences and activities as a feature of your overall social media marketing strategy. The primary method is through ‘Facebook Page Insights’, which allows users to measure the engagement and effectiveness of their Facebook Pages and marketing efforts.
The original version of Facebook Analytics does not exist anymore — it was discontinued in 2021. As Meta now owns Facebook, Instagram, and WhatsApp, the tech colossus has launched a new set of analytics tools to track success and discover key social insights.
What has replaced traditional Facebook Analytics?
A new generation of analytics tools designed to consolidate business tools, creating a centralized data-driven ecosystem in the process has replaced, traditional Facebook Analytics.
As part of this move, insight sections of Instagram profiles and Facebook pages are still available. MetaBusiness Suite: A tool that lets you analyze and manage your Facebook and Instagram business accounts from one central dashboard. Here you can discover comprehensive insights about your audience, content, and any emerging trends or patterns.
What is Facebook Analytics used for – Tips & Pointers
Basically, the new generation of ‘Facebook Analytics’ tools are used to gather intelligence about your various social media based activities.
From paid advertising to organic content, cross-channel campaigns, and beyond, Facebook Analytics is designed to uncover a wealth of insights that drive the best possible return on investment (ROI) from your social media strategy. will help you to do so.
Tracking the right Facebook Metrics is vital for progress
While traditional Facebook analytics may be a thing of the past, there are still many ways you can gain insights from the platform’s data-driven tools. These are the key platforms you should use to squeeze the most juice out of your Facebook marketing activities.
- Facebook Page Insights: This lets you measure key campaign metrics. This includes engagement, reach, impressions, page views, fan reach, and optimal posting times, and preferred post types.
- Facebook Audience Insights: By leveraging the audience insights built into the platform, you can gather key demographic data that can help make your messaging more relevant, targeted, and engaging to specific segments of your fan base. These metrics include age and gender and geographic location.
- Facebook Video Analytics: Video content is one of the most attractive forms of content in the modern age of social media — especially when you consider that TikTok now has a generational appeal. To monitor the ongoing impact of your highly dynamic visual content, you can use Facebook Video Analytics using metrics like video engagement, audience retention, video views, and video reach.
- Facebook Ads Analytics: Paid advertising is a key part of any solid Facebook marketing strategy. To get the level of insight you need to optimize your sponsored Facebook content, you can take advantage of ad analytics insights including click-through rate (CTR), cost-per-click (CPC), and cost-per-thousand. Impressions (CPM).
- Facebook Group Insights: To get a better idea of your audience growth and to understand how willing people are to interact with your brand on the platform, look at group insights like top contributors ( (your most loyal and engaged customers) and new members (a solid estimate of how many people are joining your brand-related groups on a monthly basis) is a good idea.
If you want to know more about different social media metrics, then check out our other blog.
Negative Data can reveal hidden insights
While it may not be ideal, the negatives that come up in Facebook analytics can be more important. User actions like clicking the “Like” button or selecting “Hide Post” or “Report as Spam” are negatives. So, you should not ignore them.
If these numbers continue to grow, you should look at the analytics. That will tell you how, when, and where negative actions are occurring. Hence, if you don’t know why the negative actions are happening, you are powerless to stop them from continuing.
In some cases, tracking negative data is necessary to ensure users are seeing your posts. The decline may not be your fault. It could be due to an unexpected change when Facebook implements a new algorithm.
Facebook analytics – wrap-up
For certain types of digital marketing, Facebook can be an essential channel to reach the desired audience. However, the effectiveness of this marketing increases for businesses that take advantage of the rich analytics provided by tools like Facebook Insights and its alternatives.
Want to leverage the power of Facebook analytics in your digital marketing strategy? Contact us at support@sunnydayconsulting.com or check our website at www.sunnydayconsulting.com!
