In the recent world of branding, the Zomato-backed grocery delivery firm Grofers rebranded itself to ‘Blinkit’. The move reflects its new vision for the brand ‘ blink of an eye’. To get groceries at your doorstep within ten minutes.
The new business model ensures a 10-minute delivery in the aggressively growing eCommerce market. The company also outlined plans to hire new employees to compete with the growing competition in the ever-growing eCommerce industry.
According to the Co-founder and CEO of Grofers, Albinder Dhindsa, “We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit – quick commerce. Today, we are surging ahead as a new company. And we have a new mission statement – “instant commerce indistinguishable from magic”.
Grofers has recently attained the $1 billion mark in valuation, after raising over $120 million from food aggregator Zomato Ltd. Dhindsa also added, “We need people who can think like founders (and not like employees). If you are reading this, and you want to join a company which will trust you and empower you to change the world in 10 minutes.”
Due to the COVID-19 situation in the past years, Grofers has witnessed a sharp surge in popularity. As part of the operational paradigms, Grofers has mentioned that they are planning to have “hundreds of riders every 2 kilometers”.
Also, they plan to open more than 211 operational stores under its dark store network. They will be launching a store every 8 hours. But, with the new changes, the dense network and the multiple locations – the plan of 10-minute delivery to over 50 million customers, Blinkit is hopeful to make it big. So, we hope to see new and better things from Blinkit!
Read here to know more about the rebranding plan for Grofers.
