In 2023, data privacy will become even more important to marketers as people want to protect their personal information and share it only with companies they trust.
Additionally, the elimination of third-party cookies will make it harder for marketers to target consumers with ads and therefore need a channel that enables first-party data collection (and consent). Welcome to the superb universe of email marketing.
While a significant number of you may as of now be involving emails in your marketing activities, would you say you are utilizing them successfully to convey customized content to your audience?
According to Pathwire research, 84 percent of consumers say they check their email at least once a day. It provides great opportunities to expose your company or brand to a lot of people.
Anyway, what are the best tips for email marketing success for information catch and engagement? We should investigate 9 of the best to help you improve and optimize your email marketing activities.
1) Use personalization
The fact is that personalization works. Merkel’s Customer Engagement Report 2022 found that nearly 80% of business leaders say customers spend more (34% more on average) when their experience is personalized.
Despite the success of personalization, consumers feel that companies are not meeting their expectations when it comes to being more personal, according to Salesforce’s ‘State of the Connected Customer’.
Don’t be one of these companies! Use personalization in your email to increase not only open rates, but engagement. It can be as simple as adding the recipient’s first name in the subject line or contacting people on occasions like their birthdays.
Also make sure you make your email a person, not a business. You can do this by adding a person’s name in the “From” section. This will guarantee that a name is obvious to the beneficiary when it shows up in their inbox. You can also add an image so that a person appears instead of a logo, as in this example from Dubsat.
Automation (see this list of some of the top tools) is also useful in personalization because it can enable behavior-driven emails. These emails are sent in light of how customers associate with your products or services.
2) Write a catchy subject line
There’s no understating the power of the perfect subject line in your email. It’s the first thing someone sees in their inbox, so it pays to take the time to make it relevant and attention-grabbing.
There are many ways to grab someone’s attention with a headline:
- Get personal – As we mentioned above, use a name in the subject line or refer to something that resonates, such as a past purchase or ebook download.
- Use humor – Individuals are more prone to open an email that makes them grin or arouse their interest. Don’t be afraid to use humor but make sure your audience gets it.
- Add Emojis – People are used to using emojis so add ones that are relevant or emphasize your topic.
- Use strong language – avoid weak or cultured language. Look to include words that encourage or call to action.
- Cue the content – Your subject line should reflect the content of the email so don’t just use a headline because it worked last time. Make it relevant.
- Make people curious – People hate to lose so use this to your advantage in your email. Below is a sneak preview article to give you an example
3) Audit and clean up your email lists
You should definitely be aware of the finish of outsider cookies on Google in 2024 and the presentation of Apple’s Mail Privacy Protection (MPP). This has made the way data is collected and used to ensure the protection of customer information even more important.
Email is a perfect example of that all-important first-party data source – confidential information – and you should do your best to protect that data. It is important to check and clean your database. Ensure you have permission to use each email address on your lists. If someone has unsubscribed, be sure to remove them from any active lists.
If you have a bank of inactive email subscribers, contact them to try and re-engage and offer to remove them if it’s no longer relevant. After all, it’s better to have a small database of interested prospects than lots of uninterested ones.
4) Use omni-channel marketing
In 2023 and beyond, omnichannel marketing is a developing pattern for companies, everything being equal.
But what is omni-channel marketing? Simply put, it’s using each marketing channel to its maximum capacity and making a seamless encounter as a customer moves starting with one channel then onto the next.
Email has an important role in omnichannel. The advantage is that email is flexible, easy to develop, easy to test, and can provide insight into customer preferences and behavior.
Combined with other channels such as social media, paid search, or search marketing, email can increase engagement and increase customer loyalty.
5) Add relevant links
Once someone clicks on your email, you want to make it as easy as possible to send them where they want to go.
Don’t just send a prospect or customer skyrocketing to your website. Make sure you create relevant and customized landing pages that follow on from the email content.
Also, add social media handles so individuals can easily find your image on the web. Only include platforms you’re active on to ensure content is up-to-date and you’re accountable.
6) Consider interaction
You can add interactivity to your email by inviting people to swipe, click, tap or view. It may very well be a commencement clock, video or GIF. Importantly, it lets someone stay on your email.
7) Have a good UI and UX
Making a seamless encounter for a prospect or customer across the entirety of your channels is basic. This means that you need to consider user experience (UX) and your user interface (UI) when you add links to your emails.
In other words, if you’re offering a 20 percent discount on a product, the next touch point should be a page that provides a review or description of that product with a simple CTA to enable purchase.
The design and colors should also be similar so that there is no confusion when a person clicks. Consistency is key. You can also optimize for mobile to ensure that any touchpoint is mobile friendly and accessible.
8) Use Artificial Intelligence
Computerized reasoning (man-made intelligence) can be extremely useful in your email marketing. There are tools like Assistant Essayist and conveyance platform Sendgrid that mechanize some processes to assist with increasing engagement and income.
AI can help you use advanced computer science techniques and computational firepower to gain insights from big data and customer data (including customer behavior). Tools can help with writing email copy, cleaning lists, optimizing send times, and sending automated newsletters.
9) Look at examples of emails from your industry and competitors
The best way to create a great email campaign is to look at successful people who get responses within your industry or competitors.
A tool like MailCharts allows you to visualize campaigns to gain insights from real-time and historical data.
Know more about Email Marketing Tips & Examples for 2023? Contact us at support@sunnydayconsulting.com or check our website at www.sunnydayconsulting.com!
