- Why is digital marketing important for immigration consultants?
- Factors to consider while brand building for immigration consultants/ Digital marketing strategies for immigration consultants
- 1. Immigration marketing needs a solid brand strategy
- 2. Increase online visibility
- 3. Website improvement
- 4. Content is king
- 5. Importance of social media
- 6. Utilize email marketing
- 7. Utilize video marketing
- 8. Utilize influencer marketing
- 9. Utilize local SEO
- Conclusion
In a world that has become more accessible, thanks to digital aspects, traditional forms of marketing lack the broad coverage that businesses are looking for. As of January 2021, there were 4.66 billion active internet users worldwide – 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. To target this population, businesses need to acclimatize themselves with the various aspects of digital marketing.
When it comes to promoting businesses online, digital marketing is the most prominent medium. To grow in today’s internet obsessed world, businesses need to embrace digital marketing strategies. In fact, we have talked in-depth about the importance of digital marketing in one of our previous blog posts. But it is one thing to know the importance of digital marketing and another thing to apply it effectively and sufficiently for business promotion and development.
Why is digital marketing important for immigration consultants?
There are an estimated 272 million international migrants – 3.5% of the world’s population. One might think that the majority of these migrants are fleeing because of conflict, violence or climate change – but in reality, refugees actually form a small portion of the percentage mentioned above. The overwhelming reasons most migrants leave their home are related to work, family or study. These are people who are entering a foreign country through proper legal channels.
Given the rising importance of immigrants and their need to navigate international immigration policies which differ from country to country – the growth of immigration companies is inevitable. In fact, the global immigration services market and the market is estimated to experience a growth at a CAGR of around 5% during the forecast period 2021-2027.
Digital marketing for immigration companies is thus a necessity. Immigration companies need to access a wide base of clientele spread all over the world. Traditional marketing techniques will be unable to help them reach all of the potential client base.
It is one thing to understand digital marketing for immigration. But it is a whole different ball game while applying the online marketing strategies for immigration marketing.
At Sunnyday Consulting, we have been helping one of our immigration consulting clients to sufficiently and effectively utilize digital marketing for immigration. And thus, we have been able to put together a game plan to ensure proper application of successful digital marketing tactics for immigration consultants.
Factors to consider while brand building for immigration consultants/ Digital marketing strategies for immigration consultants
The marketing plan for immigration consultants needs to consider several factors while brand building. Five of the most important factors for immigration marketing has been discussed below –
1. Immigration marketing needs a solid brand strategy
The immigration sector has very high competition. This means that any immigration consultant needs to stand out from the crowd to be visible to customers. The immigration company needs to develop according to the thought process of its target audience. A company offering immigration pathways to Canada cannot concentrate on promoting immigration news about the USA. Similarly, if the client base is mostly from India, the company should understand how Indian immigrants think and communicate. Immigration companies need to ensure that –
- They know their customers and their competitors
- They have a unique selling point or USP
- They are creative and able to go with the flow
2. Increase online visibility
Increased visibility is the holy grail of digital marketing. Immigration companies can utilize both paid advertisements and organic growth to increase their online visibility.
3. Website improvement
The website of an immigration consulting company is the touchpoint that introduces the company to potential clients in cyberspace. Thus, it is of paramount importance that the company has a well-designed and effective website. The website should be optimized in accordance with the targeted demographic. This will ensure that it will attract traffic, increase conversion rates and create brand loyalty. Proper SEO and CRO can go a long way in ensuring the website’s success.
4. Content is king
A well-designed and effective website will not ensure success when it comes to immigration marketing unless the content is top-notch. The content for immigration marketing revolves around providing information to potential clients about the services provided by the company and also a variety of tit-bits regarding the immigration destination. Quality content like blog posts and breaking news demonstrates to search engines that your company is an industry leader and deserving of an organic search.
5. Importance of social media
Social media is no longer an extension of our everyday entertainment. It is a tool which we utilize to search for a variety of requirements. It has the potential to influence customer choices. By utilizing lead forms on appropriate social media platforms, immigration companies can communicate with their relevant target audience to get across their message.
6. Utilize email marketing
Immigration consultants can use email marketing to communicate with potential clients and existing clients. This can include newsletters, promotional offers, and updates on immigration policies and procedures.
7. Utilize video marketing
Video marketing is a great way to showcase your services and expertise. Immigration consultants can create videos on topics such as the visa application process, immigration policies and regulations, and success stories of clients.
8. Utilize influencer marketing
Partnering with social media influencers can help immigration consultants reach a wider audience and increase their online visibility. Influencers can share their experiences with the immigration process and recommend the services of the consultant to their followers.
9. Utilize local SEO
Immigration consultants should focus on optimizing their website and online presence for local search. This includes using location-specific keywords, claiming their Google My Business listing, and ensuring that their website is mobile-friendly.
Conclusion
At Sunnyday Consulting, we have utilized a variety of digital marketing strategies for our immigration-based consultancies. From employing user-generated content to enhance engagement, creating social media advertisements to increase sales, providing downloadable educational materials for the target audience, we have explored the plethora of digital marketing strategies that can be applied to immigration consultancies. It differs from client to client but the above five factors stay common.
In order to produce high-quality leads your immigration consultancy can consider to include them in the digital marketing strategy.
In case you are unsure about where to begin, our team of dedicated digital marketing strategists will assist you in achieving the highest return on your digital marketing investment.Contact us at support@sunnydayconsulting.com or call us at (+91) 79777 31552 to help your business flourish.
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FAQ
1 What is digital marketing for immigration consultants?
Digital marketing for immigration consultants is the use of various online marketing strategies to promote their services, increase online visibility, and reach a wider target audience. It includes social media marketing, website optimization, content marketing, and paid advertising.
2 How can digital marketing help immigration consultants?
Digital marketing can help immigration consultants by increasing their online visibility, reaching a wider target audience, and generating quality leads. With the right digital marketing strategies, immigration consultants can promote their services, establish their brand, and build trust with their clients.
3 What are some important factors to consider for immigration marketing?
Some important factors to consider for immigration marketing include a solid brand strategy, increased online visibility, website improvement, quality content, and social media marketing. Immigration consultants need to understand their target audience, competitors, and unique selling points to stand out from the competition.
4 Why is social media marketing important for immigration consultants?
Social media marketing is important for immigration consultants because it allows them to reach a wider audience, engage with potential clients, and build relationships. Social media platforms like Facebook, Instagram, and LinkedIn are great tools to promote immigration services, share informative content, and communicate with clients.
5 How can immigration consultants measure the success of their digital marketing efforts?
Immigration consultants can measure the success of their digital marketing efforts by tracking key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and lead generation. By monitoring these metrics, immigration consultants can optimize their marketing strategies and improve their ROI.;
