At Sunnyday Consulting one of the best services that we offer is a complete SEO package which increases the visibility of your brand and helps you to gain better ROI. Importance of SEO lies not only in giving you the ability to reach your client base but also to understand them. It is the most viable and cost-effective exercise that can be undertaken to create long-term brand awareness, expand your target audiences and earn more revenue.
But what is SEO? How SEO works for business? And why is SEO important for marketing your business?
Well, this article breaks down these pertinent questions to enable you to get a grasp of SEO and why SEO is important for business.
What is SEO? – An overview
SEO or search engine optimization is the process of taking steps to help a website or piece of content rank higher on Google. The primary goal of SEO is to improve the ranking of your content in search results and thereby increase the organic (non-paid) traffic to your website.
For example, suppose you have a blog dealing with book reviews. When someone types ‘ABC book review’ in Google, they are looking for a synopsis of the book without spoilers, a commentary which would help them decide whether they should read the book or not. You want people to read your views on the specific book. For this your written piece needs to rank above all other such reviews. SEO helps you to achieve this.
Thus, the importance of SEO lies in the fact that it is an essential marketing strategy. In simpler terms, effective SEO increases your internet visibility. When your online visibility increases, your website receives more traffic enabling you to provide your product or service to a larger client base for the purpose of consumption.
How SEO works for business?
Google shows 10 searches per page when you put in a query. It is very rare that you go beyond the first page in search for an answer as most of the time, you won’t need to. Because the first few results on the first Google page will already contain the information you were looking for. And you are not the only one. Research shows that 95% of people never make it past the first page.
Don’t you want to appear on that first search page results along with your rivals if a potential consumer puts in a keyword related to what your company can offer? If your company isn’t shown in the top ten search results, another company may have just won a new client, or you may have just lost one.
Thus, effective SEO is all about getting your web page a top 10 rank in the SERPs (Search Engine Result Pages). A #1 ranking indicates that your website is the top result when someone searches for a specific term. This of course excludes promoted results, featured snippets, and answer boxes which are paid services and not organic.
Being among the top 3 results is ideal because, as this image from Backlinko illustrates, your click-through rates increase dramatically as you approach #1:
So, to answer the question why is SEO important for marketing your business, we can say that effective SEO allows you to build your site correctly and helps you to optimize your keywords. This enables you to drive more traffic to your page and increase your sales. With the help of SEO, you can point customers towards your business during their online search.
Learn more about how SEO works for your business.
Top 10 Benefits of SEO
To further establish the importance of SEO, we have highlighted the top 10 benefits of SEO for you.
1. Credibility booster
A website that performs well in search engine results pages is often seen as being of high quality and reliability by search engines, which enhances the credibility of your company. To help your site rank even higher, spend effort optimizing and adding content, speeding up your site, and doing keyword research.
2. It is highly cost effective
Search engines constantly crawl your website, boosting its essential information and assisting you in organically attracting new clients. A capable SEO team, like the one we have at Sunnyday Consulting, will examine your content, create content that is superior to that of your rivals, and post it on your social media platforms to raise its SERP ranking. This requires time and effort; therefore, you should engage a team so that you may focus on other business-related tasks.
SEO is the most economical type of marketing strategy because, technically, you don’t have to pay for it like you would with other marketing methods like pay-per-click. Paying for an SEO team is a genuine business investment rather than a marketing expense. A good SEO team will create an exemplary SEO implementation strategy that ages like a fine wine.
3. It Supports Content Marketing
Creating helpful material for users, including text, images, and videos, will improve your site’s ranking in search results. Original content and SEO go hand in hand. SEO can also help with your content marketing initiatives. A good SEO team will ensure your material is of the highest caliber, optimized for the keywords you want to rank for, and updated frequently because search engines value freshness.
4. It boosts your PPC campaigns
Paid (PPC) and unpaid (SEO) marketing techniques complement each other incredibly well. PPC and SEO both assist in getting your website to the top of the paid search results, respectively. You can utilize SEO to maximize your PPC efforts; for instance, if you employ a high-ranking page for PPC advertising, it might perform even better, particularly if the term has a low cost per click.
Having both results show up at the top of the SERPs increases the credibility of your business and demonstrates that you are not just paying for advertising to be on top.
5. It Gives You an Advantage in the Market
Over 90% of traffic comes from results on the first page of Google searches. Businesses employing SEO specialists frequently outperform rivals and expand their market share by ranking higher in search engine results. . You should invest in SEO because it’s likely that your rivals will. You cannot afford to not be on the first page of Google search results, especially if your competitors are. A competent SEO team will help you to identify your competitors, assess their advantages and disadvantages, and build and maintain an online reputation. They will ensure that your website runs quickly and is compatible with mobile devices, provide the best content, and concentrate on creating the best user experience for your brand.
6. Use SEO to understand your consumer and reach a wider audience
PPC or social advertising often has a defined target audience and are mostly demographics based. But SEO helps you to cast a wider net and through keywords is able to target and attract anyone who has an intent with regards to the services and products you are offering.
SEO reveals what consumers want and need, from identifying macro market movements to pinpointing consumer intent. Search query data, SERP analysis and analytics data, and AI insights provide us with crystal-clear signs of intent and user behavior via SEO data and forms, whether spoken or written.
A dedicated SEO team will create a list of keywords you would like to rank for. Then use competitive research to refine your list by identifying who your competitors are, what keywords they are ranking for and where they have backlinks, and use this information to create a better SEO strategy.
7. You Rank Higher in Local Searches as A Result.
Local searches like “boutiques near me” are rising more popularity. Additionally, nearly 80% of mobile local searches result in conversions. You can draw in these potential customers through local SEO methods.
An SEO specialist team will include creating Google My Business account, optimizing local keywords and creating listings in local business directories in your SEO strategy.
8. It Boosts the Usability of Websites
Making your website search engine friendly is what SEO is all about, but it may also enhance the user experience for visitors to your website. If you put in the effort to create helpful and high-quality content, speed up and improve the responsiveness of your site, add backlinks, and improve each page, you usually get a great website in addition to one that is search engine optimized. A strong site structure and navigation, both of which affect how search engines rank a site, are aspects that enhance usability.
9. SEO results are quantifiable
You can monitor changes in website traffic, conversions, and rankings with SEO. Platforms like Google Analytics offer a full range of data and let you go down to an exceptionally fine level. For instance, you may view every website visitor’s shopping experience, including the pages they visited, the search terms they entered, and if they carried out particular tasks. You can modify and enhance your SEO approach using these findings.
10. SEO enhances User Engagement Rates
A well-optimized website attracts relevant visitors. Searchers are more likely to spend more time perusing a website with valuable information that matches their goal, which can eventually result in more conversions and a higher return on investment. Customers that spend more time on a website tend to feel more connected to the business, which can result in customer advocacy and recurring income. Utilize one of the many online tools available to audit your website, then tweak elements like your title and meta tags to increase visitor interaction. Make sure your website is secure and mobile-friendly as well.
Conclusion
Importance of SEO is related to long-term exponential growth. It has major benefits for your brand and website as it builds credibility and trust. This makes SEO strategies an important part of your digital marketing strategy.
How can Sunnyday Consulting help you?
At Sunnyday Consulting, our dedicated SEO team creates an SEO strategy which
- helps to improve your website rankings on search engines while avoiding black hat practices.
- involves technical SEO, & non-technical SEO to deliver better ranking.
- helps you distribute premium content to the correct people.
As a brand strategy agency, we’ve assisted established companies and early-stage start-ups in developing and refining their SEO strategies for long-term benefits. We show you how SEO works for business and help you engage in the best practices.
So, feel free to contact us at support@sunnydayconsulting.com or call us at (+91) 79777 31552.
