It’s imperative for businesses to have a digital presence in 2022, as customers are online around the clock and from all over the world. Digital marketing has now become a crucial marketing channel, rather than just a supplementary one. Digital marketing encompasses all marketing activities that are executed in the digital domain, be it promoting products or services to customers or prospects via digital technologies. One of the biggest advantages of digital marketing is that it provides an equal opportunity to small businesses to compete with marketing giants for customer attention. However, modern-day marketers are expected to work on multiple projects, which can be overwhelming. To keep up with the ever-evolving digital marketing landscape, today’s marketers are required to juggle multiple projects, which include:
- Developing engaging marketing campaigns for Facebook
- Designing eye-catching graphics for Instagram or Pinterest
- Crafting witty and effective tweets
- Producing high-quality content for their company blog
- Optimizing Google Ad campaigns for maximum impact
- Analyzing and interpreting vast amounts of data through Google Analytics.
And so on…
But, with the right digital marketing tools, marketers can save time, energy, and maintain their sanity.
List of Top Digital Marketing Tools You Should Be Using in 2023
Gone are the days when digital marketing tools were only meant for marketers. In today’s digital age, salespeople, influencers, entrepreneurs, brands, and even students entering the marketing world must master these tools.
Digital Marketing Tool #1: Google Analytics
Google Analytics is a must-have tool for businesses that want to track their website traffic. According to W3 tech, it has a market share of 85.1% and is used by 55.4% of all websites. With Google Analytics, marketers can evaluate the performance of their marketing, content, and products. The platform allows you to sort, understand, and share your data quickly with an easy-to-use interface and shareable reports. Additionally, with the new Google Optimize platform, integrated with Google Analytics, you can even perform A/B testing and make the best decisions based on data.
Digital Marketing Tool #2: Bit.ai
In today’s fast-paced world, documents need to be multi-dimensional and interactive. Bit.ai is an all-in-one document collaboration platform that offers a smart editor for creating interactive live documents and robust digital content libraries. With Bit.ai, you can add any type of digital content, and it will display visually, making your documents engaging and dynamic. Additionally, you can track shared documents to see how audiences interact with the content being shared. Bit.ai is the first platform to bring document management, creation, and insight into one place, making it a must-have tool for businesses and marketers alike.
Digital Marketing Tool #3: ProofHub
ProofHub is a project management and team communication platform designed for marketers. With ProofHub, marketing teams can create unique campaigns, track team progress, and maintain transparency.
The platform allows teams to plan tasks using Gantt charts and workflows, define custom roles, and share feedback easily. ProofHub ensures that every important piece of information is in the right place so that nothing falls through the cracks. It also gives a bird’s eye view of the progress and provides ultimate control over projects to check if the team is on the right track.
Features of ProofHub include assigning, organizing, and prioritizing work, managing files and documents, ensuring work is done on time, and communicating goals to the team.
Digital Marketing Tool #4: Hubspot Marketing
HubSpot is an all-in-one solution for growing your business. With several free tools, you can set up lead capture forms, send email marketing campaigns, and analyze site visitors’ behavior.
In the paid tiers, HubSpot provides advanced marketing automation tools for managing content and social media, tracking emails, and connecting with leads. HubSpot’s features help grow traffic, convert leads, and prove ROI for inbound marketing campaigns. It also shortens deal cycles and increases close rates with sales and marketing tools.
Digital Marketing Tool #5: Elink.io
Elink.io is an all-in-one content curation and marketing tool that helps marketers and content creators publish email newsletters, web pages, and embed web content by adding web links. With Elink.io, web links can be turned into visual content in seconds, and weblink collections can be converted to email newsletters and exported to MailChimp, Gmail, and other email providers that allow HTML code.
The platform offers pre-built responsive layouts to save time on design and allows tracking of content performance and engagement levels. Elink.io changes the way content is created and shared.
Digital Marketing Tool #6: Mobilemonkey
Mobilemonkey is an easy-to-use chatbot builder for creating interactive, mobile Facebook Messenger marketing chatbots. Omnichat by Mobilemonkey is a chat marketing automation platform that automatically nurtures and qualifies leads, converts and engages customers with multi-channel bot tools, uses growth hacking tools to build Facebook Messenger contacts, and allows marketers to write a single chatbot funnel that works across multiple messaging platforms.
Mobilemonkey has been recognized as the World’s Best Marketing Bot Platform at the Martech Breakthrough.
Digital Marketing Tool #7: Marketo
Marketo is a marketing automation platform used by over 2,300 customers and 100,000 active users worldwide. Marketo is easy to use and highly flexible, allowing digital marketers to achieve business goals.
Marketo provides a comprehensive platform that can easily scale with enterprises. Its features include lead management, A/B testing, keyword analysis, and customer engagement metrics. Marketo proves to be a great addition to any digital marketing toolkit.
Digital Marketing Tool #8: Optimizely
Optimizely is a powerful experimentation platform that allows marketing and product teams to test and deploy successful digital experiences. By testing various elements such as headlines, images, colors, CTA’s, graphics, and pricing algorithms, marketers can get rid of guesswork and create effective marketing strategies. Optimizely also allows you to control the number of people who see your experiments and measures their responses by segment, with fast and reliable results.
Digital Marketing Tool #9: CrazyEgg
CrazyEgg is a heat mapping tool that provides marketers with insight into website visitor behavior. By using the Overlay tool, marketers can see which elements on their website are getting the most clicks, and the Confetti Tool helps to see all clicks segmented by referral sources. The Scroll Map tool shows how far visitors scroll on a website and where they abandon it, allowing marketers to place important information accordingly. These insights can help to optimize website placements and convert visitors into customers.
Digital Marketing Tool #10: Google Trends
Google Trends is an excellent tool for analyzing the popularity of top search queries across various regions and languages. By comparing different keywords and searching by time period, demographics, categories, and type of search, marketers can validate their ideas, conduct competitive research, and identify trending topics among their target audience. The tool is perfect for marketers who want to stay ahead of the curve.
Digital Marketing Tool #11: Facebook Audience Insights
Facebook audience insights is an underrated digital marketing tool that helps marketers to target their audiences more effectively. With over a billion users, Facebook has a wealth of information about its users, including geography, demographics, purchase behavior, and more. By understanding customer insights, marketers can deliver meaningful messages to their audience and make their life as a marketer a lot easier.
Digital Marketing Tool #12: Google Keyword Planner
Google Keyword Planner is an essential tool for marketers who plan to run Google AdWords campaigns. It allows users to add one or more keywords, choose the country and language, and see the number of times that keyword is searched. By knowing the competition and suggested bid for a particular keyword, marketers can make informed decisions about their campaigns. The tool also helps in finding more relevant and related keywords for your niche, which is valuable for refining content marketing strategies.
Digital Marketing Tool #13: Unsplash
Unsplash is a great resource for finding high-quality stock photos for blogs, social media graphics, landing pages, and ads. With over 300,000 high-resolution images and more than 50,000 contributors, you can find unique and compelling photos for any purpose. Unsplash adds ten new photos every ten days, so there is always something new to discover. Every photo on Unsplash is licensed under Creative Commons Zero, making it an ideal resource for free stock images.
Digital Marketing Tool #14: Adroll
Adroll is a marketing automation tool that focuses on retargeting. With over 35,000 users worldwide, Adroll allows you to monitor and place ads on various platforms, including the web and mobile devices. This includes popular social media platforms like Facebook and Twitter. Adroll’s user-friendly dashboard provides detailed information about your ads, making retargeting a breeze.
Digital Marketing Tool #15: Flashyapp
For those seeking to boost sales through omnichannel marketing without spending too much time on integrations, Flashyapp is the perfect solution. This all-in-one marketing platform simplifies the conversion of site visitors to subscribers and subscribers to repeat customers. With Flashyapp, you can seamlessly streamline your marketing efforts for maximum impact.
To sum it up
These 15 digital marketing tools are essential for businesses looking to stay ahead in the competitive world of digital marketing. Whether you’re a beginner or an expert, these tools can help you streamline your marketing efforts, improve your brand’s visibility, and drive more sales.
However, integrating these tools into your marketing strategy can be overwhelming and time-consuming. That’s where Sunnyday Consulting can help. Our team of experts can help you identify the right tools for your business, customize them to suit your needs, and integrate them seamlessly into your marketing strategy.
So, if you want to take your marketing game to the next level, contact us today at support@sunnydayconsulting.com or check our website at www.sunnydayconsulting.com for a personalized consultation and see how we can help you make the most of these powerful marketing tools.
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FAQ
1 Do I need to use all 15 marketing tools to be successful in digital marketing?
No, not necessarily. The 15 marketing tools discussed are just some of the essential tools that can help businesses improve their digital marketing efforts. However, the tools you use may depend on your business's specific needs and goals. Our marketing and branding agency can help you identify the right tools for your business and customize them to suit your needs.
2 Are these marketing tools expensive?
The cost of these marketing tools can vary depending on the provider and the features you need. Some tools offer free versions or trial periods, while others may require a monthly subscription fee. However, investing in these tools can be cost-effective in the long run, as they can help businesses improve their marketing efforts, drive more sales, and ultimately increase their revenue.
3 How long does it take to integrate these marketing tools into my strategy?
The time it takes to integrate these marketing tools into your strategy can vary depending on your business's size, the complexity of your current marketing strategy, and the tools you choose to use. Some tools may be easier to integrate than others, and some may require more time and effort to set up. Our marketing and branding agency can help you streamline the integration process and ensure that the tools are customized to suit your business's specific needs.
