Google Analytics is a powerful data-driven marketing tool and can be an extremely useful resource for understanding the impact of your business’s promotional efforts. However, there are other analytics tools on the market that can help you turn your insights into brand-enhancing action. Each Google Analytics alternative on our list has features and functionality designed to dig deeper into your customer data from multiple sources. Some of these tools offer free usage while some are paid. Each tool on our list has slightly different unique selling points – so read through the options and get a better understanding of which one will best suit your business needs.
Why consider an alternative to Google Analytics?
While Google Analytics is a go-to tool for marketers looking to optimize their campaigns and communications, the recent move to GA4 has changed the data-driven goalposts somewhat.
Unlike Google’s original GA platform (also known as Universal Analytics), GA4 does not track website visits or sessions. Instead, GA4 measures mobile app and website engagements or interactions called ‘events’.
Migrating to GA4 isn’t for everyone and if you’re looking to collect a good slice of the data-driven marketing pie, it’s a wise move to consider alternatives to Google Analytics.
Free Google Analytics Alternative Tools
If GA4 isn’t for you or you want to broaden your horizons with some razor-sharp free analytics alternatives, here are some tools you should consider.
StatCounter
StatCounter is a tool that has been around for a while, but the user interface has been very simple. That’s not to say it’s a bad product (especially considering it’s a free Google Analytics alternative); It just looks a little more ‘old school’ than some other tools. There’s the high-level data you need that provides insight into visits, visitor paths, popular pages, landing and exit pages, incoming keywords and more.
While it’s a solid analytics option for marketers, it’s worth noting that StatCounter lags behind the competition in terms of segmentation, targeting, campaign tracking, and slightly more advanced features.
Key Features: StatCounter has a tool called Growth Plan that turns your web traffic data into actionable insights and helps you focus on key areas to achieve revenue growth. The problem is that the growth plan is an upgrade, and you have to pay monthly to use it.
Industry Rankings lets you see how your site stacks up against your competitors for site traffic, social media, mobile traffic, and user experience, and this tool ranks videos, articles, and e-book content. There is a huge library.
Overview: StatCounter isn’t as useful as other analytics tools, and doesn’t offer as many features – but it’s free to use.
Open Web Analytics.
Open Web Analytics (OWA) is a free, open source web analytics solution. Its user interface is reminiscent of the Google Analytics interface circa 2013.
Despite the fact that OWA is allowed to utilize it is highlight rich. It can track goals along several stages of the conversion funnel, offer statistics filtered by multiple factors, and even show heat maps and mouse tracking.
Key Features: It is possible to configure and store up to five custom features on all tracking events (for example, page views, sessions, clicks, or action events) with custom variables. Custom variables can be set for a single tracking request, for all requests that make up the same session/visit, or for all visits for a single visitor.
Outline: OWA is a strong and highlight rich analytics arrangement. Unfortunately, it has the same bounce rate and on-site weaknesses of most analytics tools. It also seems like it is not being updated very often.
Woopra
Vopra is a free alternative to Google Analytics designed to track, trace, monitor and analyze every step of the user journey.
The free version of the platform is visually balanced and you don’t need to be a tech whiz to leverage it to your data-driven advantage. Vopra also integrates with more than 50 leading marketing platforms or third-party services.
Key Features: This comprehensive platform excels at tracking very specific touchpoint-based interactions, allowing you to capture on-page elements including CTA buttons, copy, email subscription clickthroughs, and live chat engagement data. . Invaluable nuggets of information that will empower you to improve every stage of your customer or customer journey.
Overview: The free version of the tool is robust and supports up to 500,000 operations while offering up to 90 days of data retention plus all the basic analytics insights you’d expect from a GA alternative. An insightful and powerful part of any data-driven marketer’s toolkit.
Leadfeeder
Last but certainly not least on our free Google Analytics alternatives list, Leadfeeder has a completely different feel than GA, but offers a wealth of data-driven insights.
This free Google Analytics elective has an unbelievably natural connection point, meaning you can dominate the rudiments very quickly. It is highly visual and thus, helps in uncovering user or audience behavior patterns at a glance.
Key Features: Perhaps one of the most prominent features of Leadfeeder is the fact that it helps you track and monitor any company that interacts with your website rather than just customers. . In addition to its B2B marketing capabilities, Leadfeeder integrates easily with many popular web tools (including Mailchimp, Pipedrive, Zapier, and Google Data Studio).
Overview: The free lite version of LeaderFeeder is intuitive, reliable, and offers a solid mix of behavioral as well as engagement-based insights from both B2B and B2C perspectives. A free Google Analytics can offer real value to marketers working with small to medium businesses (SMBs).
Want To Know About Some of the Best Alternatives to Google Analytics? Contact us at support@sunnydayconsulting.com or check our website at www.sunnydayconsulting.com!
