When you are in a customer-oriented sector, your most valuable asset is your customer. And you do not need a special day to celebrate them. But why let go of a particular day to boost customer loyalty and at the same time learn more about your customers so that you can serve them better.
Get To Know Your Customer Day provides you with that opportunity. It is held on the third Thursday of each quarter (January, April, July, and October).
Celebrating this day provides you with a wonderful opportunity to improve your customer relations.
Importance of customer relations
As a business, you need to prioritize customer relations because as they say in the market it takes only one dissatisfied customer to paint a black image. And in today’s digitized world it does not take for one bad review to blow up in your face. In fact, studies have shown that it takes roughly 40 positive customer reviews to undo the damage of a single negative review.
Customer relations is more than just learning their names or even their demographics. Finding out what their issues are, what they’re attempting to solve, what they anticipate, and even what they’re complaining about might help your business take more effective action (both about your business and especially your competitors). Customer relations helps you to strengthen your relationships with your consumers by putting faces to names, learning exactly what they love about your company, and learning what new services or features can make them love it even more.
How did Get to Know Your Customers Day start?
It all started because physical stores had to compete with online stores during the early days of the e-commerce boom. Even with the changes made by the pandemic in how people shop, the guiding concepts behind getting to Know Your Customers Day are still relevant today. Customers in general will always have a positive opinion of companies that ask for and respond to customer input. Brands that put customer connection first always gain in the way of increased brand loyalty.
5 ways to celebrate Get To Know Your Customer Day, 2022
We have curated 5 actions that your business can undertake to help further your customer relations.
1) Honest Feedbacks
Asking your customers what they think is one of the finest methods to get to know them. There are many methods to do this, but you need to have a strategy before you start. Survey for getting to Know Your Customers Day that you can distribute online, in person, or in the moment (when a customer is shopping on your website).
Pro tip – Do not make your surveys excessively long or difficult to complete. Such surveys tend to lose respondents.
2) Customer Profiles
Software for managing customer relationships (CRM) is a terrific resource for helping you understand your consumers better. There are several variants of CRM platforms. Some focus on a particular sector or activity, such as marketing or sales enablement, but their fundamental goals are essentially the same. A CRM enables you to manage all of your client data, including names, contact details, sales history, conversations, interactions, and more. The wonderful thing about CRM is that you can see the entire customer lifecycle at a glance since all of that information is available from a single page.
Pro tip – HubSpot is a free CRM that you may use to get started if you don’t already have one.
3) Make your customers feel special
By giving your consumers benefits based on their purchasing preferences, you can make them feel unique. Free or improved delivery, more loyalty points on each purchase, or rewards they may accumulate for later use are some aspects you can look into specifically for this day.
Pro tip – Gift certificates!
4) Harness the power of social media
Spread the word about getting to Know Your Customers Day on social media to generate excitement. Contests on social media are also a popular way to encourage customer engagement.
Pro tip – Start gathering little video shout-outs from your top clients now so you’ll have them ready to post when the time comes. To ensure that everyone has their chance, publish them intermittently throughout the day or include them in your article. This is your time to highlight your customers, who are the reason your company exists!
5) Donate
Customers today care more than ever about your business practices, production processes, and employee treatment, making it even more important for you to communicate your values to them. People these days frequently select brands based on shared ideals. Getting involved is a terrific way to demonstrate that you are aware of the concerns of your clients, but doing good deeds in their honour elevates the message even further.
Pro tip – Donate a part of your sales on this day!
Conclusion
Knowing your clients and demonstrating your concern for them may need making a few little investments to pay for events, promotions, and freebies. But maybe these suggestions will assist you in developing genuine connections with your clients that result in lasting, devoted bonds that benefit both parties.
Are you regretting missing the festivities? The attractiveness of the described concepts is enduring. Additionally, every January, April, July, and October, the third Thursday, is Get to Know Your Customers Day. So, save the date for October right now! And in case you feel lost about how to implement the ideas, give us a call. Then sit back and relax as we research your customer base for you and provide celebratory ideas.
