Content is the currency of the Internet, and there are many types on which brands can zero in on, to connect with audiences, reach new business sectors, and offer some incentive to customers.
But with all the different types of content out there, it can be difficult for marketers and brands to know which ones to focus on. Different types of content have different purposes. While some drive traffic, others are about data capture so it’s important to be smart with your content marketing strategy to get the most out of your content.
So how about we take a look at the top seven substance types and how you can utilize them to drive development and deals.
#1 Blogs
Blogging has been around for a long time, but the process has become more sophisticated, especially when it comes to businesses using blogs to engage audiences.
You ought to make blogs that are pertinent, excellent and elegantly composed. They should also focus on topics that your audience finds interesting to build authority, trust, and rapport and increase conversions. Other advantages of blogs are that they are relatively easy to write and publish, shareable, and easily discoverable by search engines.
Blogging Best Practices: If you don’t have a self-hosted blog, you can use services like WordPress, Tumblr, Medium and Blogger. However, blogging is a commitment, and you have to be willing to post every couple of days or at least once a week to build a following. You should always include a CTA (call to action) in every post and include internal and leading external links to other content.
Sunnyday Consulting Pro Tip: Optimize your posts with relevant keywords for SEO, to make sure you’re reaching the right audience and ranking in search engines
#2 Lists
List articles may seem somewhat gimmicky, but they are very popular. That’s because they’re easy to read, scannable, visually appealing, and—when done right—interesting and highly shareable.
From a content creation perspective, lists are also easy to write, because once you have a topic and a number, all you have to do is research and fill in the blanks. However, this does not mean that you can put together a list without putting any thought into the content as it should be informative, relevant and of high quality.
Best practices for listing: Always remember to number your subheadings in the list, and make sure the number matches the title. Otherwise, you’ll confuse readers. Like other content types, lists should still have an introduction and conclusion, and should be optimized with relevant keywords. You can have as many numbers as you like in your lists – long lists are just as acceptable as short lists – but details are always important.
Sunnyday Consulting Pro Tip: Coming up with catchy and unique titles is an important part of writing listicles, but make sure the title matches the content (no clickbait).
#3 E-books
Digital books are a sort of lengthy structure content made as electronic books that are accessible as PDF downloads or in HTML design.
This type of content can give you a great outlet to share your knowledge and expertise on a given topic. eBooks have many benefits, including lead generation, establishing authority, growing email lists, and improving your overall content presentation.
Ebook Best Practices: The primary focus of an eBook should be providing solutions, otherwise, it won’t be of value to your audience. So, minimize the time spent on advertisements and focus more on general solutions. A good rule of thumb for ebooks is to keep promotional elements to a minimum since you’ve already captured their data. .
eBooks can be long, so break up content using chapters, subheadings, bullets, graphics, infographics, and other interesting formatting elements. You should also spend some time on the title and design as this is what will attract and engage the readers. This type of content requires research, time and quality writing, so it’s best to have a plan before you start.
Sunnyday Consulting Pro Tip: Content doesn’t have to be evergreen, but if it is, you’ll get years of return on investment, and you’ll be able to use it to continue reaching new audiences long after the ebook is published. .
#4 Infographics
Infographics are among the most popular types of content you can create, and that’s because they present a lot of information (like statistics, research, and other data) in a visual way that’s engaging, digestible. , and is shareable.
According to the Content Marketing Institute, the use of infographics has grown the most among B2B marketers over the past few years — it’s now 67 percent. They can not only help you drive traffic to your site but also help you build quality backlinks and grow your audience.
Infographic Best Practices: Creating an infographic requires design skills and must include white space, break content into sections, use clear fonts and use complementary colors to maintain interest.
Checkout the infographics created by Sunnyday Consulting.
#5 Video
Video is a successful form of content, and 93 percent of marketers say it’s an important part of their marketing while 78 percent of video marketers say it drives sales, according to The State of Video Marketing 2021 report.
Video content has the potential to engage your audience, increase shares and comments, increase conversions and drive traffic to your website. Videos you might consider are interviews, presentations or how-to, behind-the-scenes, and explainer videos.
There are many platforms to share your videos from YouTube to rising star, TikTok to Instagram.
Video Best Practices: The basic role of video ought to be to offer some benefit to your target audience by responding to questions, giving arrangements, tending to trouble spots, or in any case giving applicable data. Or on the other hand to drive and engage traffic!
Sunnyday Consulting Pro Tip: Remember, you’re creating content, not ads. Keep videos somewhere in the range of two and three minutes, and incorporate a CTA to send watchers to a presentation page or your site.
#6 How to guides
How-to and tutorial content are similar to long-form blog posts that go in-depth about how to do anything from getting a job done to building something with step-by-step instructions.
The substance of your guide will rely upon your crowd and industry, yet this kind of content is perfect for sharing mastery, building trust, and developing email records.
How- to- guide best practices: They must be of high quality in terms of writing because they must be clear and concise in telling readers how to complete a task. The layout and design should make the content easy to read and should break the content into simple steps with graphics, diagrams, screenshots, videos, and other elements to explain important points or difficult steps to complete.
Sunnyday Consulting Pro Tip: Ensure you grasp the rationale and stream of the guide so your crowd will as well. Trust a colleague or someone to review it to make sure it makes sense!
#7 Case studies
Contextual investigations are an extraordinary B2B content sort and utilize genuine encounters or client input to represent normal trouble spots and difficulties your crowd faces.
It’s a good choice of content because it shows prospects how your brand, products or services can help solve the problems they’re facing, and it fosters a stronger relationship. And loyalty will increase.
Contextual analysis Best Practices: Begin by summing up the issue your client was confronting. Then, move on to solutions by providing actionable and step-by-step examples that prospects can use to repeat the process. Finally, provide a summary of the results your customer has achieved using your product or service.
Sunnyday Consulting Pro Tip: To make content engaging and relevant, think of it more as a success story than a case study, and focus on the how and why of the story. Remember to give a determination that incorporates major areas of strength for a.
Do you want to know more about 7 Popular Content Types and How to Use Them? Contact us at support@sunnydayconsulting.com!
