10 of the Best Ways to Use Influencer Marketing to Grow Your Brand

Influencer marketing has become one of the most efficient techniques to grow your company. It can help you enhance your brand’s reach, exposure, and engagement. Especially on social media where critical performance indicators are crucial.

Furthermore, when used properly, influencer marketing can increase your lead and conversion counts on social media and other e-commerce platforms.

Not only that, but according to 71% of marketers, influencer marketing generates higher-quality traffic and clients than other channels. Meaning it’s a highly cost effective strategy.

Want to use influencer marketing efficiently to promote your brand?

Let’s take a look at some actionable influencer marketing suggestions that can help you get started.

#1: Build a Network of Influencers to Grow Your Brand

Working with a few influencers can be a terrific strategy to advertise your product launch, generate conversions, or boost engagement.

But a few influencers definitely won’t be enough to actually expand small enterprises in a long-lasting fashion. You’ll require a large network of influencers for that.

You can reach a significantly larger, more specific audience by creating an influencer network to promote your brand. You won’t be confined to a few groups of social media followers.

Instead, you can use influencer marketing to raise brand recognition among diverse target segments.

Better brand visibility results from this, which is essential for brand expansion. The nice thing about creating a network of influencers is that even if you work with influencers that have a limited reach, you may still get the necessary outcomes.

Example: Milton & King

Milton & King collaborated with 45 influencers to increase brand recognition in the United States. Their community of influencers generated 158 pieces of content, which resulted in 83,971 direct engagements.

They were able to reach more than 980,000 consumers, and the company also increased their follower count by 10,000+ new followers on leading social media networks.

Interior design and home improvement bloggers like Brooke Christen of Nesting with Grace created home makeover posts for the influencer marketing campaign in which they used some Milton & King products.

#2: Create an Experience Around Your Brand

If you want to expand your business through influencer marketing, you need to focus on more than just advertising your products or services.

Sure, you can get influencers to showcase your products in their content, or create reviews or how-to content involving your products.

And that might boost sales.

Yet going above and beyond with your influencer marketing initiatives is the key to building a brand. Create an experience around your brand, and invite influencers to participate in and share the experience.

The goal of influencer marketing is to make your brand come to life through those experiences.

The influencers will share their experiences with their fans. As a result, their followers will relate your brand to a satisfying experience. And that’s a significant element of influencer marketing.

Example: Tarte Cosmetics

The way Tarte Cosmetics brought groups of beauty influencers to various vacation spots like Hawaii and the Florida Keys is a great illustration of influencer marketing.

As part of the influencer marketing effort, the influencers posted vlogs, blog articles, and social media updates to share their experiences with their followers.

Their social media posts were branded with the hashtag #TrippinWithTarte. They used an effective influencer marketing strategy to increase the awareness of their brand.

Christen Dominique, an influencer with more than a million social media followers, was one of the influencers that participated in the Florida Keys trip.

#3: Collaborate with Influencers to Create Original Products

Influencers can help you advertise your existing products. But, you can strengthen your collaboration by incorporating them in product creation if you want to expand your brand.

Work with influencers to build original items that will appeal to both your target audience and the influencer’s following on social media.

When you associate your brand with a top influencer, it can establish your brand as trustworthy and prominent. Influencer marketing has still another advantage.

#4: Maximize Your Visibility to Grow Your Brand

You need to be as noticeable as you can be in order to sell your brand effectively. It implies you need to leverage as many social networks and social media platforms as possible to perform your influencer marketing efforts.

That being said, you should avoid any social media channels that your target audience doesn’t visit. If your influencer marketing strategy calls for establishing connections with teenagers, LinkedIn, for instance, might not be the best choice.

And you shouldn’t overlook using Instagram in your influencer marketing if you want to expand your brand.

According to a Bloglovin’ study, Instagram is the best platform for influencers to engage their audience. Twitter comes next, and then Facebook.

Get your influencers to produce content for various platforms, such as blogs and YouTube if they have sizable followings there, if at all possible.

This will ensure that your audience can see you practically everywhere, which can be vital for expanding your brand and handling influencer marketing efficiently.

Example: MVMT Watches

MVMT Watches uses this precise strategy to expand their brand. They began with Instagram, where they have a sizable fan base.

The company collaborates with Instagram users who have a wide range of social media followings, including fitness influencer Tim Rodriguez, who has just under 90,000 followers.

#5: Collaborate with Influencers to Support a Cause

You’re certainly acquainted with cause marketing and how powerful it can be for enhancing brand impression and consumer loyalty.

80% of consumers, according to Cone Communications, would be willing to purchase from an unproven brand if it was firmly committed to carrying out its corporate social responsibility.

Coupled with influencer marketing, a cause marketing campaign can be the right option to grow your business. You can employ influencers to support a cause that appeals to your audience.

Marketing the message through reliable, powerful people as opposed to just as a brand can have a greater impact.

Choose a cause that appeals to you personally and is likely to appeal to your target audience. And then identify influencers whose values coincide with that purpose.

Example: GUESS Denim Day

One great example is the GUESS Denim Day promotion, which began in 2014, and has continued annually since.

The campaign developed as an attempt to convey the brand’s sympathy for rape victims.

Using carefully chosen Facebook ads that included social media influencers and celebrities, they advertised their 2015 campaign. 22 million impressions and 2% engagement rate were produced by these advertisements.

#6: Empower Influencers to Create Unique and Engaging Content

Influencers become influential for one key reason: they have a knack for keeping their audience interested. They are aware of what their supporters want and how best to satisfy them.

Influencers have a keen understanding of how to make content that would appeal to their audience and promote your company.

By utilising the influencer’s distinctive voice in your influencer marketing campaigns, you can expand your brand.

If you try to control what the influencer has to say about your brand, it’s going to lose its authenticity. And their audience may not respond very well to the content because they won’t find it fascinating enough.

A Julius study also found that rigorous content marketing restrictions could make influencers decline a second opportunity to work with businesses.

Example: AXE

To promote their hair products, AXE teamed up with 30 male influencers. To ensure authenticity, each influencer produced material in their own distinctive style.

For instance, culinary influencer Josh Elkin produced a video in which he discussed how the product helps him avoid eating his breakfast with his hair in it.

#7: Offer Influencers Sneak Peeks or Exclusive Previews to Build Hype

As noted previously, influencers know how to engage their audience with content. Thus they will also know how to thrill their followers, and develop anticipation around a new product, even if it’s from a completely unknown brand.

Influencers can help you establish your brand as an industry leader if they generate enough buzz about your goods or services.

#8: Run Giveaway Contests to Increase Engagement and Visibility

Who doesn’t enjoy a chance to win something for free? Giveaway competitions are a great method for firms to interact with their audience.

Work with influencers to promote a giveaway competition to expand your brand’s reach and engagement.

You may reach a wider audience by combining this strategy with influencer marketing.

The followers of the influencer will get familiar with your business and might feel driven to engage in order to win free samples, products, or presents.

Also, it can reach more people if the terms of your contest compel participants to provide original content. Your brand can become more visible and attract a sizable audience during this process.

Example: Marzetti

For the purpose of promoting their Simply Dressed salad dressing and giveaway competition, Marzetti teamed up with an influencer network. According to a RhythmInfluence case study, the business collaborated with 21 influencers relating to food and living.

Food bloggers developed original recipes employing the salad dressing, such as Miryam of Eat Well 4 Life.

#9: Get Social Media Influencers to Promote a Unique Hashtag

Use hashtags to promote conversations about your company, products, events, etc. Also, as the use of your branded hashtag increases, so does the exposure of your company.

A fantastic strategy to grow a business is to enlist social media influencers to promote a unique, branded hashtag. You can also ask social media influencers to encourage their followers to share content using the same hashtag.

The intention is to increase user-generated material about your business and boost hashtag interaction to increase your brand’s visibility.

Influencers on social media can help spread the hashtag by utilising it in their own sponsored or product placement posts.

Additionally, they might urge followers to utilise it to promote a giveaway competition or for a chance to be highlighted on your website or social media pages.

This strategy is very similar to the one from before, but in this instance the goal is to use the competitions to encourage the use of a branded hashtag.

You may still promote the hashtag even if it isn’t connected to a giveaway competition by asking your community of influencers to use it in posts that highlight your goods.

Others may be inspired to upload their own images using the hashtag if they notice numerous of their favourite social media stars using it.

Example: Jouer Cosmetics

For instance, Jouer Cosmetics has collaborated with a number of well-known cosmetics and beauty influencers. These influencers have been posting pictures of themselves using the products from the business along with the hashtag #AwayWithJouer.

Here is an illustration of the hashtag used by Instagram user Mariale Marrero, who has 2.1 million followers.

#10: Include Influencers in Your Long-Term Marketing Strategy

You may employ influencer marketing for a specific, one-time purpose. like to advertise a discount, giveaway, new product launch, or special event.

But just because you reach that objective doesn’t imply you should stop using influencer marketing.

If you genuinely want to expand your company, integrate influencers in your long-term marketing strategy and start defining targets.

That may mean many influencer marketing campaigns, with different sorts of influencers, on different platforms, to achieve a number of different goals.

Example: Daniel Wellington

As their sole content marketing strategy, influencer marketing has been used by Daniel Wellington to expand their brand. Since 2015, they have not altered their approach.

They sold one million timepieces in the year and turned a $220 million profit.

The brand continues to work with prominent lifestyle influencers and micro-influencers to promote their brand all around the world.
Do you want to know more about the Best Ways to Use Influencer Marketing to Grow Your Brand? contact us today at support@sunnydayconsulting.com or check our website at www.sunnydayconsulting.com.