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If you do not have a well-thought out email marketing strategy, then your email marketing program can fail.

Sunnyday Consulting can help you create a robust strategy. We can help you by creating a clear 3 to 6 months email marketing roadmap that will have the best ROI impact on your business.

We create and deploy a robust email marketing strategy in 4 simple steps:

  1. Planning
  2.  Implementation
  3.  Review, Optimization, and Continued Incremental Growth
  4. Email Marketing Audit
  1. Address technical issues in your email marketing programs such as deliverability, low engagement rate, and spam complaints
  2. Determine the types of campaigns based on one of the five key objectives:
  •        Build brand awareness
  •        Generate revenue
  •        Communicate with customers
  •         Increasing Lifetime Value
  •        Nurture prospects
  1. Email automation program strategies
  2. Channel integration recommendations
  3. Email vendor evaluation
  1. Identify KPIs against established industry benchmarks
  2. Align key stakeholders in your email marketing programs
  3. Establish project management processes
  4. Assign a dedicated account manager
  5. Ramp up the email marketing team
  6. Set up tracking and reporting
  7. Email testing and optimization plan

The comprehensive email marketing audit allows us to uncover the gaps and opportunities in your program.

  1. Campaign & Template Review: Review all templates and campaigns used in the past 12 months, including design, call-to-actions, coding, and subject lines.
  2. Technical Review: Review technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.
  3. Data Review: Benchmark email metrics, top performer review, lowest performer review, reviewing unsubscribes, and subscriber demographics.
  4. Program Review: Reviewing email automation, segmentation, list health (growth/shrinkage,) targeting, and strategy review.
  5. Recommendations: We come up with recommendations for coding, design, content, calls-to-action, frequency, send day, send times, automation & A/B testing.

Ready to Help!

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity
by crafting top-notch UI/UX.
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