The innovation known as marketing automation guarantees enormous things: more leads, conversions, and sales, all with less work.
80% of the world’s top-performing companies that have used marketing automation technology for the past three years or more have seen significant increases in revenue as well as customer engagement.
For marketing professionals, marketing automation presents an exciting opportunity for greater efficiency, cost reduction, and improved customer experience (CX). Embarking on the automation journey for your business can seem intimidating, but with the right advice, it’s easier than you think. Take care of business and it also will offer incredible prizes.
Here, we’ll explain everything a marketing group has to realize about automation in marketing and how you can utilize it to grow your brand
What is marketing automation?
So what exactly is marketing automation? Marketing automation is a term commonly used to describe the use of a platform whose primary purpose is to automate activities in your inbound marketing channels. Typically, these may include repetitive, albeit necessary, tasks such as sending emails, social media, and managing contact information.
When utilized correctly, marketing automation permits you to efficiently and effectively produce leads and nurture prospects at each phase of the customer venture, permitting you to maximize income and ROI. Allows more to be done – all without sacrificing the quality of your work. By implementing streamlined workflows, marketing automation can help you achieve more, faster.
Marketing automation isn’t a trade for you or your range of abilities. It will only enhance your existing skills.
“Automation isn’t connected to eliminating marketers’ situations from them. It’s just about revising what marketers do.” – Cathal Mellon on the DMI Trends Podcast.
What is an instance of marketing automation in real life?
- Imagine a customer visiting your website and downloading a brochure for a particular product or service.
- Their contact details are sent to your CRM. From here, you can access information about that lead’s history and interactions with your company.
- An email is then shipped off to them, saying thanks to them for downloading the brochure. Content is personalized based on information you have about the user.
- Follow-up emails can be automatically sent to the same customer, based on their previous actions and interactions with your company, and include appropriate calls to action.
Thus, marketing automation can help you easily get leads with minimal effort, and increase the chances of conversion.
Interestingly, 86% of marketers say that marketing automation has expanded the nature of their leads. This is on the grounds that the software facilitates consistent personalization that expands the worth and significance of your customer correspondences.
Why Use Marketing Automation?
Working with the right marketing automation platform and approach, you’ll see a healthy return on marketing investment (ROMI).
Here we take a gander at the business-boosting advantages of utilizing marketing automation tools and making them a critical piece of your continuous promotional strategy.
- Cross-departmental collaboration
The right marketing automation platform and strategy will encourage better communication between your sales and marketing departments.
Increasingly, the role of sales and marketing is seeing tremendous levels of crossover, such as within social selling. Marketing automation devices offer features that engage marketing groups to improve their lead-nurturing endeavors with targeted campaigns, content and communications..
- Save time and lower costs.
Another major benefit of marketing automation is its ability to save time and reduce operational costs. Not only can these intuitive tools automate certain repetitive tasks, giving marketers time to invest in more creative or profitable activities, but some platforms also provide valuable pockets of data.
Automated processes will take care of customer communication, lead nurturing, content scheduling, social media management, market research, analytics. Virtually any assignment that doesn’t need dynamic human involvement. Hence, implementing automation can lead to increased productivity and improved efficiency for your business.
Insights based on marketing campaign success rates, engagement, and consumer behavior ultimately reduce costs because they offer the intelligence to continuously improve your activities, making them more financially efficient in the process. There are.
- Better budget allocation
Developing the reality: When they have the opportunity and energy to zero in on their core tasks, it makes them more productive. Thus, projects are conveyed faster, without the requirement for additional staff investment.
Automation eliminates the channel on repetitive tasks, permitting you to take advantage of experts. With this savings, your business can reallocate budget directly into campaigns to see more profit.
- Monitoring and target audience
A solid marketing automation stage will enable you to screen and target audiences with precision.
Equipped with autonomous technology, such tools can track real-time data or monitor engagement and behavior with minimal human input. By doing so, it is possible to create more targeted, personalized communications on channels at times when specific audience segments are most likely to engage. Result? A consistently healthy ROI and expanded customer loyalty.
- Be consistent with branding
Without consistent branding across all channels, you will turn out to be less conspicuous to potential customers. Solid branding is one of the cornerstones of marketing success and by utilizing marketing automation for your potential benefit, you’ll be consistent across the board.
Marketing automation tools are useful for maintaining a certain style with visuals, content and communications across all key marketing channels which, in turn, will help you build your brand’s credibility in a saturated digital space.
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