Customized PPC campaigns that are designed for your brand based on factors such as industry, USPs, and competitors. Also, complete transparency when developing your PPC strategy to help you understand what your potential customers want.
We will work to deliver a comprehensive strategy by building on your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a direct link with your customers.
We believe in targeting the most appropriate keywords and not wasting money on unnecessary ad spend. Our team of SEO specialists work to ensure that you cover the full search landscape while avoiding the areas which are not connected to your niche.
We ensure your adverts are tightly focused based on the keywords used. With a strong call to action and continuous testing we make sure that you are getting the right traffic at the lowest cost.
Ad extensions are one of the most vital parts of the PPC arsenal. Ad extensions can transform your ad texts and give your brand the opportunity to stand out amongst the crowd. If you’re not using ad extensions in today’s bidding war, then you are missing out.
Without the right data, optimising any campaign is similar to looking for a needle in a haystack. So one of the very first things we do is to make sure that the right tracking is set up from the start. This gives us all the data we need to optimise the accounts when the PPC campaigns start.
The ongoing optimisation of campaigns is a continuous process that will not only focus the performance but will also push the boundaries to what the brand can do. But attention to detail is the key. A slightly higher Click-Through-Rate in one Ad group, a slightly lower CPC on another keyword – it all adds up to make a massive difference.
We provide our clients with complete reports which provide in-depth insight into the PPC campaigns. Key details that we provide are – what worked on the campaigns, what are your competitors doing, how your PPC campaigns are performing, and the key metrics that connect with your brand.
